Prada's revenues buoyed by refined digital strategy

MILAN — The Prada fashion group says its revenues grew by 6 percent last year as the company honed its social media strategy to draw in customers.

Prada on Friday reported 2018 revenues of 3.1 billion euros ($3.5 billion), compared with 3 billion euros the previous year.

Underlining the success of Miuccia Prada's latest collections, ready-to-wear sales grew by 10 percent, while a new sneaker offering gave footwear a more modest boost. Revenues grew across all geographies, led by Asia Pacific, and across brands, with Prada's 10-percent increase outpacing little-sister brand Miu Miu.

CEO Patrizio Bertelli said digital communication had made consumers "ever more aware of their purchasing choices" and would take on "an even more crucial importance."

Must Read

Bruised but still standing: Merkel survives...

Jul 3, 2018

US-GERMANY-POLITICS-MERKEL-ANALYSIS:Bruised but still standing: Merkel survives coalition migrant...

Niki Lauda released from hospital after lung...

Oct 24, 2018

Three-time Formula One champion Niki Lauda has been released from a Vienna hospital nearly three...

Mercedes harmony as Bottas, Hamilton finish 1-2...

Apr 28, 2019

Valtteri Bottas held off Lewis Hamilton before cruising to victory in the Azerbaijan Grand Prix on...

Car tries to ram Antwerp shopping area; security...

Mar 23, 2017

Belgian authorities have tightened security in the port city of Antwerp after a Frenchman drove his...

US prepares to ban laptops on flights from Europe

May 12, 2017

The European Union is seeking information from the United States about exactly what security threat...

Sign up now!

The Healthier Web delivers accurate and up-to-date health information through medical content and insights from experts. Feel the ‘ohm’ here in The Healthier Web.

Contact us: sales[at]thehealthierweb.com