Prada's revenues buoyed by refined digital strategy

MILAN — The Prada fashion group says its revenues grew by 6 percent last year as the company honed its social media strategy to draw in customers.

Prada on Friday reported 2018 revenues of 3.1 billion euros ($3.5 billion), compared with 3 billion euros the previous year.

Underlining the success of Miuccia Prada's latest collections, ready-to-wear sales grew by 10 percent, while a new sneaker offering gave footwear a more modest boost. Revenues grew across all geographies, led by Asia Pacific, and across brands, with Prada's 10-percent increase outpacing little-sister brand Miu Miu.

CEO Patrizio Bertelli said digital communication had made consumers "ever more aware of their purchasing choices" and would take on "an even more crucial importance."

Must Read

Vettel has pole for Azerbaijan GP, Hamilton 2nd

Apr 28, 2018

Sebastian Vettel has pole position for the third straight time this season at the Azerbaijan Grand...

Lucky Hamilton wins incident-packed Azerbaijan...

Apr 29, 2018

Lewis Hamilton won an incident-packed Azerbaijan Grand Prix Sunday to take over the championship...

Belgians, Dutch join in opposing Trump's...

Jan 25, 2017

Belgium is joining the Netherlands in backing the creation of an international fund to finance...

50 nations seek to counter US ban on family...

Mar 1, 2017

Some 50 countries have signed up to attend a family planning conference in Brussels aimed at making...

Talks on airplane laptop ban end with no ban,...

May 17, 2017

Talks on a proposed U.S. ban on laptops and tablets in flights from Europe ended Wednesday with no...

Sign up now!

The Healthier Web delivers accurate and up-to-date health information through medical content and insights from experts. Feel the ‘ohm’ here in The Healthier Web.

Contact us: sales[at]thehealthierweb.com