DelNova extends scientific platform to natural deodorant supported by dermatologist Dr. Kathy Fields
Oct 6, 2026
DelNova today announces SECCO, patent-pending aluminum-free deodorant that applies sweat-inhibition science to personal care, backed by dermatologist Dr. Kathy Fields.
Greater Chicago, IL (PRUnderground) October 6th, 2026
Today DelNova is announcing a paradigm shift in personal care with SECCO, translating scientific principles of sweat inhibition to create a premium, clean, natural, aluminum-free product. DelNova, Inc. debunks the misconception that consumers must accept inferior protection in their daily hygiene routine or face potential health concerns.
DelNova's biopharma story evolves to clean beauty within its new division, DelNaturals. DelNaturals is redefining personal hygiene with its patent-pending aluminum-free deodorant SECCO, designed to target perspiration at its source while delivering long-lasting performance.
Rather than competing as another clean beauty brand, DelNaturals is creating a new product category. Health-conscious consumers want clean, synthetic chemical-free, metal-free deodorants but face a basic dilemma: natural options only mask or mitigate odor, with little attention to wetness. They do not meaningfully reduce sweat. That gap between clean claims and real performance is frustrating a growing market segment.
DelNaturals closes the gap by applying scientific discovery to deliver a new standard of performance. With SECCO, there is no need for consumers to compromise between natural and product performance. SECCO will be a first-in-class natural deodorant formulated with premium skincare ingredients to deliver sweat-inhibiting performance without aluminum or metal salts. The technology is proprietary and patent-pending, originating from DelNova's clinical-stage biopharma platform. Starting from known scientific mechanisms and a consumer gap flagged by Dr. Fields, the novel formulation is powered by a proprietary ingredient blend sourced from plants.
Legacy brands have failed to advance beyond aluminum-containing antiperspirants for over a century. DelNaturals is poised to build on its scientific credibility and network of medical professionals to educate consumers, attract investors, and establish third-party validation before widespread commercial adoption.
Positioned for Strategic Partners and Investors
"DelNaturals is seeking partners who recognize the value of IP-protected innovation in the clean beauty space," says Mary Gardner, CEO & Founder. The personal care sector is undergoing consolidation around brands capable of delivering both clean credentials and credible scientific differentiation. Investors and strategic partners increasingly prioritize platforms with defensible intellectual property, translational research foundations, and leadership teams experienced in regulated product development.
DelNaturals is positioned within this emerging landscape. The company's patents, scientific heritage, and disciplined R&D approach create a foundation for expansion into adjacent premium personal care categories. The deodorant platform represents the first consumer-facing application of the company's broader technology portfolio.
""The market does not need another fragrance story. It needs a product that meets expectations for feeling fresh and dry. Dr. Fields' involvement is not only a significant endorsement of DelNova's credibility. Dr. Fields' participation adds category-building expertise from two of the most commercially successful dermatologist-founded brands of the past three decades and expands DelNova's access to clinical and consumer networks in skincare," says Mary Gardner, CEO & Founder.
About Dr. Kathy Fields
Dr. Kathy A. Fields is one of the most widely recognized dermatologists and entrepreneurs in modern skincare. She is the co-creator of Proactiv and co-founder of Rodan + Fields, two of the most influential skincare brands of the past three decades. She is a board-certified dermatologist, an Assistant Clinical Professor of Dermatology at UCSF, and an Adjunct Clinical Associate Professor at Stanford University.
Dr. Fields' career spans therapeutic dermatology, consumer skincare innovation, and leadership in science-based brand building. She has been repeatedly recognized by Forbes and is known for advancing clinically informed skincare solutions that reach broad consumer audiences.
About DelNova, Inc. and DelNaturals
DelNova Inc. is a biopharma startup with a proven track record of innovation targeting unaddressed market needs and technology gaps. ReViVox, the company's lead therapeutic asset, is positioned to serve a global botulinum toxin market measured in the multi-billion-dollar range. There is a well-documented absence of an approved, locally administered reversal agent for off-target paralysis, including eyelid and brow ptosis. The new structure is intended to create value-creation paths from a single scientific franchise.
DelNaturals, its newly created division, is designed to generate a nearer-term commercial platform in premium personal care while reinforcing DelNova's intellectual-property portfolio and dermatology relationships. SECCO deodorant will be the first product launch (www.seccolab.com).
Contact
Mary Gardner
CEO & Founder, DelNova, Inc.
[email protected]
Press Contact
Name: Mary Gardner Phone: 224 730 1621 Email: Contact UsOriginal Press Release.
More News
No Americans Can Identify These British Foods By A Super Zoomed-In Photo
I couldn't even recognize the ingredients for some of these... View Entire Post ›
Inside Hong Kong’s Chinese Medicine Hospital, where Eastern and Western healthcare meet
In the last instalment of a four-part Health Matters series on traditional Chinese medicine, Chloe Loung experiences the patient journey at Hong Kong’s new Chinese medicine hospital, where Western doctors and TCM practitioners work side by side to streamline holistic healthcare. There are no receptionists barking ticket numbers in chaotic waiting rooms at the new Chinese Medicine Hospital of Hong Kong. In fact, stepping into the complex’s sunlit atrium, you can barely hear a footstep. Hong...
Meet Archie Renaux, who plays Johnny Warren in HBO’s War
Archie Renaux stars as the ambitious lawyer Johnny Warren in HBO’s latest legal drama War. Starring Renaux, Sienna Miller and Dominic West, the anthology premiered on October 1. Its first season follows the high-profile and multimillion dollar divorce between social media mogul Morgan Henderson (West) and his film star wife Carla Duval (Miller). The show also follows the estranged couple’s attorneys from rival law firms Cathcarts & Sons and Taylor & Byrne. Renaux’s character, Johnny, becomes...
4 Tokyo cafes that serve Hong Kong-style milk tea, from Chenputon to Victoria 1842
Hong Kong milk tea – a mainstay of cha chaan teng, or Hong Kong-style diners – is taking on a new role in Tokyo’s cafe culture. According to the Japan Tea Association, the country is in the midst of a “third black tea boom” and more cafes are offering black tea menus. Even convenience stores are revamping their takeaway drink options, with 7-Eleven, for example, expanding its Seven Cafe tea machines to around 2,000 stores in early 2026. Suntory also released a Hong Kong-style milk tea under its...
Hotel stays hit records for four consecutive days on Fliggy during China’s 2026 Golden Week
Fliggy, a leading online travel platform and wholly owned subsidiary of Alibaba Group has released travel booking data and trends for the 2026 Mid-Autumn Festival and National Day Holiday, highlighting record hotel demand, rising interest in immersive travel experiences, and growing adoption of AI-powered travel services among Chinese travelers.
Disney+ K-drama Merry Berry Love: Ji Chang-wook goes to Japan in hollow romantic comedy
Lead cast: Ji Chang-wook, Mio Imada Cross-cultural media ties between Japan and South Korea continue to blossom with Merry Berry Love, a rural romance starring Ji Chang-wook (The Worst of Evil) and Mio Imada (Trillion Game). Co-produced by South Korea’s CJ ENM and Japan’s Nippon Television, the show airs locally on Nippon TV and streams globally on Disney+. Although written and directed by South Korean creatives, the story unfolds largely on Charo Island, in rural Japan. Imada plays Karin...
European golf holidays braced for a 35% rise in unplayable days, as most impacted locations revealed
New research by golfclubs4cash has found that extreme weather could be putting golf getaways at risk, as 16,793 days of play have been lost across some of Europe’s most popular golf holiday destinations since 2016. golfclubs4cash’s analysis of the most popular golf getaways across Spain, Portugal, and Turkey comes amid a spike in demand for golf holidays amongst Brits, with 940,000 Google searches between January and June this year.
How the “Dual Olympic City” Activates the Sports Event Economy
On the evening of October 6, after Djokovic won the first set of the men’s singles final, his opponent Alex de Minaur retired due to injury, giving Djokovic his seventh China Open title. During the tournament, the excitement of the China Open extended from the courts to the entire park. The “second venue” with big-screen viewing, a rich variety of officially licensed merchandise, and food and beverage outlets full of everyday bustle blended the passion of sports competition with the city’s relaxed atmosphere, creating a diverse holiday viewing experience.
Anguilla to host CTO’s inaugural Sports Tourism Summit in 2027
Anguilla will host the inaugural Caribbean Tourism Organization (CTO) Sports Tourism Summit, Aug. 12-14, 2027, creating a new regional platform focused on harnessing the growing intersection of sports, tourism and economic development. The announcement was made during CTO’s State of the Tourism Industry Conference (SOTIC) in Georgetown, Guyana, where Caribbean tourism leaders met under the theme “Tourism Futures: Smart, Sustainable and Inclusive.”
This Gen Z designer nearly left the industry. Now, he is redefining luxury fashion
“I’m not a fashion person,” says Kenneth Chow, founder of independent fashion label Chow Chow. During our interview, he wears a simple striped shirt and answers without pretension. “I barely buy new clothes,” he says, laughing. Despite his simple approach to fashion, Chow’s business focuses on refined craftsmanship, intricate designs and handcrafted luxury. His designs, embellished with crystals and pearls hand-stitched on dark-coloured silks, play with perceptions of geometry and linear...
Touring Tuscany for Piero della Francesca’s Most Resplendent Artworks
A writer’s road trip in search of the early Renaissance master’s most resplendent works takes her to towns beyond Florence, the birthplace of the Italian Renaissance.
Glastonbury Isn't The Only Festival On The 2027 Calendar, And These 5 European Events Prove It
Fear not, your summer plans will be saved... View Entire Post ›
Recommended
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.