Pure Parima Celebrates Successful Soft Opening of First Flagship Store

Sep 19, 2026

Mayor Stephen Steglik joined the luxury lifestyle brand for a ribbon-cutting ceremony ahead of its November 7 grand opening.

MT. LAUREL TOWNSHIP, N.J., United States, September 19, 2026 -- Pure Parima celebrated the successful soft opening of its first-ever retail location on September 17, 2026, at 107 Gaither Drive, Suite A, Mt. Laurel Township, N.J. 08054.

Mayor Stephen Steglik of Mt. Laurel attended as a special guest and participated in a ribbon-cutting ceremony commemorating the milestone. The evening offered invited guests, members of the media, and content creators an exclusive first look at the luxury storefront and Pure Parima’s award-winning Egyptian cotton collection.

The flagship store’s official grand opening will take place on November 7, 2026. The store’s regular operating hours are Monday through Friday from 9 a.m. to 5 p.m.

“The opening of our first retail location is an incredibly meaningful milestone for Pure Parima,” said Parima Ijaz, founder and CEO of Pure Parima. “We created this space to offer customers the tactile experience of seeing and feeling our products while discovering the craftsmanship, authenticity, and attention to detail behind every piece.”

Founded in 2018 as an e-commerce brand specializing in 100% Egyptian cotton bedding, Pure Parima has since expanded its collection to include bath products, sleepwear, décor, and other wellness-inspired lifestyle essentials. The Mt. Laurel Township flagship represents the company’s first expansion into permanent brick-and-mortar retail.

Designed as a calm and inviting destination, the store allows customers to experience Pure Parima’s products in person and receive a thoughtfully curated level of service beyond what is possible online.

The soft opening featured an immersive presentation of the brand’s bedding and lifestyle collections, along with a hosted dinner, curated mocktail bar, coffee and matcha cart, and live embroidery station.

“We are grateful to Mayor Steglik and everyone who joined us to celebrate this new chapter,” Ijaz said. “The response to the space reinforced our belief that customers want a more personal and immersive way to experience Pure Parima. We look forward to welcoming the wider community during our official grand opening on November 7.”

For additional information, store imagery, or interview opportunities with Parima Ijaz, contact Gabrielle Lask, publicist at Otter PR, at [email protected].

About Pure Parima

Pure Parima is an elevated lifestyle brand known for its meticulously crafted luxury products, beginning with the highest-quality Egyptian cotton bedding. As the first U.S. brand to receive full certification from the Egyptian Cotton Association, Pure Parima sets the standard for authenticity, transparency, and quality in premium home goods. The brand is committed to superior craftsmanship and eco-friendly practices. What began as a luxury bedding company has grown into a destination for wellness-inspired living, offering beautifully made essentials that support health, relaxation, and an elevated lifestyle.

Contact Info:
Name: Gabrielle Lask
Email: Send Email
Organization: Pure Parima
Website: https://www.pureparima.com/

Release ID: 89203772

If you encounter any issues, discrepancies, or concerns regarding the content provided in this press release that require attention or if there is a need for a press release takedown, we kindly request that you notify us without delay at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team will be available round-the-clock to address your concerns within 8 hours and take necessary actions to rectify any identified issues or guide you through the removal process. Ensuring accurate and reliable information is fundamental to our mission.

More News

Adventures with no age limit: 12 incredible holidays for 2027
Oct 25, 2026
Adventures with no age limit: 12 incredible holidays for 2027

From sailing to the remote islands of French Polynesia and exploring Japan’s ancient Zen traditions to riding a historic steam train through Colorado’s Wild West, some adventures are simply too good to miss, whatever your age. For travellers in their 50s, 60s, 70s and beyond, 2027 offers plenty of opportunities to discover somewhere new, revisit places that hold special memories or finally embark on a long-dreamed-of journey. Whether it’s retracing the footsteps of Elvis Presley in Memphis 50 years after his death, discovering the wild landscapes of Florida’s Everglades or taking the scenic route to the French Alps aboard a sleeper train, these 12 unforgettable holidays prove that a sense of adventure never gets old.

TOURISM IS GROWING -  THE CHOICES MADE NOW WILL SHAPE ITS FUTURE
Oct 25, 2026
TOURISM IS GROWING -  THE CHOICES MADE NOW WILL SHAPE ITS FUTURE

Global tourism is entering a new era of strategic choices. The industry is still generating economic growth, but geopolitical instability, climate pressures, investment challenges and technological disruption are testing its long-term competitiveness. The numbers reveal a paradox. According to the World Economic Forum’s Travel & Tourism Development Index 2026, 92% of the 110 economies assessed have improved their conditions for tourism development since 2024. The World Travel & Tourism Council (WTTC) forecasts a US$12 trillion contribution to the global economy in 2026, supporting around 376 million jobs.

Stand-up comedian Jordan Leung on moving to the US and Hong Kong show backlash
Oct 25, 2026
Stand-up comedian Jordan Leung on moving to the US and Hong Kong show backlash

“I think about quitting all the time,” says Jordan Leung, known to his Instagram followers as @69ranch. As one of Hong Kong’s most prominent stand-up comedians to emerge in recent years, Leung’s pessimism is surprising. “I don’t wanna make social media content,” the 33-year-old admits. “Now I’m just fixated on likes and stuff … I don’t know how much longer I can do this.” Sitting directly across the table from him, it is not always easy to tell when Leung is being sincere or performing his...

32 Products That'll Fix Those Annoying Travel Headaches So You Can Actually Enjoy Your Vacation
Oct 25, 2026
32 Products That'll Fix Those Annoying Travel Headaches So You Can Actually Enjoy Your Vacation

There's no need to panic in a random gas station without TP when these handy portable wipes exist. View Entire Post ›

Visit Europe And We'll Guess Your Favorite European Food!
Oct 25, 2026
Visit Europe And We'll Guess Your Favorite European Food!

I loveeeee a British breakfast! View Entire Post ›

Scotland’s wild wellness boom, from Gleneagles to Loch Lomond
Oct 25, 2026
Scotland’s wild wellness boom, from Gleneagles to Loch Lomond

For a while, the blueprint for a serious wellness trip looked pretty much the same everywhere. A flight to somewhere warm, a resort with a view of jungle or terraced rice paddies, a treatment menu borrowing names from ancient traditions, and enough linen to last a lifetime. Scotland was never really part of that picture. It was the place people went for whisky, castles and rain, not the place they went to reset. Then this summer, Scotland’s men’s football team appeared at their first World Cup...

Do you have empty nest syndrome? 5 signs – and expert ways to cope
Oct 24, 2026
Do you have empty nest syndrome? 5 signs – and expert ways to cope

If you feel lost or overwhelmed now your children have left the nest, you are far from alone. Many parents experience empty nest syndrome at this time of the year. “Empty nest syndrome isn’t a mental health condition, but a set of feelings or symptoms that parents might feel when all their children have left home,” says Dr Elizabeth Wakeland, consultant, clinical and forensic psychologist at Cygnet Health Care in the UK. “It’s a period of significant life change where parents are trying to...

Torrential rains hit Orange County, send visitors scrambling for cover at Disneyland
Oct 24, 2026
Torrential rains hit Orange County, send visitors scrambling for cover at Disneyland

A powerful, brief downpour sent Disneyland visitors scrambling for cover Friday night, closed rides and flooded parts of Frontierland as workers tried to clear backed-up drains.

I Don't Travel Without My Rescue Pup, So I Combed The Internet For These 9 Airline-Friendly Carriers
Oct 24, 2026
I Don't Travel Without My Rescue Pup, So I Combed The Internet For These 9 Airline-Friendly Carriers

Make your travel plans with your pup a walk in the park. View Entire Post ›

Meet Tom Rhys Harries, star of DC’s body-horror Clayface
Oct 24, 2026
Meet Tom Rhys Harries, star of DC’s body-horror Clayface

With Clayface, DC trades its usual cape-donning heroes for a chilling entry into body-horror cinema. Starring Tom Rhys Harries, the film follows Matt Hagen (played by Harries), a Hollywood star from Gotham whose run-in with a crime boss leaves his face severely disfigured. Desperate to restore himself, Hagen turns to Dr. Caitlyn Corr (Naomi Ackie), whose experimental treatment makes matters worse. So Hagen finds himself on a path from Hollywood’s charming leading man to a Gotham City...

Mt. Waterman ski resort near L.A. relisted for $3.3 million after deal falls through
Oct 24, 2026
Mt. Waterman ski resort near L.A. relisted for $3.3 million after deal falls through

The historic Mt. Waterman Ski Resort, one of Southern California's steepest ski resorts and only an hour from downtown Los Angeles, was relisted for sale on Wednesday at $3,275,000.

YOUR NEWS, OUR NETWORK.

Do you have Great News you want to tell the world?

Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.