Second Wind Run Co. Launches in Riverton, Rebranding from RunGr8 Running Center
Sep 5, 2026
New ownership brings reimagined store experience, expanded assortment, and deep community investment to Utah's South Valley
United States, September 5, 2026 -- Second Wind Run Co., the rebranded successor to RunGr8 Running Center, has opened at 2608 W 12600 S in Riverton, Utah, marking the beginning of a new chapter for run specialty retail in the South Valley.
The rebrand follows the June 2026 acquisition of RunGr8 by Chris Baker, a lifelong competitive runner and former footwear industry investor who relocated from New England to Utah to lead the transformation. Under new ownership, the store has undergone a comprehensive reimagination — from its brand identity and physical store experience to its product assortment and community presence.
"We are thrilled to be starting the next chapter for run specialty retail and the running community in the South Valley," said Baker. "Our vision is to become a trusted, one-stop shop for gear, expertise and community for runners of all ability, gymgoers and walkers across the South Valley."
A Reimagined Store Experience
Second Wind Run Co. has invested significantly in transforming the in-store experience since the acquisition. The store features a completely refreshed interior design, including a new footwear wall and curated photographs of local Utah running landscapes and runners — grounding the space in the natural surroundings and community it serves.
The store also features an Aetrex 3D foot scanning system and treadmill gait analysis, offering customers a level of expert fitting expertise that goes well beyond what is available at traditional athletic retailers.
The store's assortment has been expanded substantially, now carrying leading brands including Brooks, Hoka, Asics, Saucony, On Running, Altra, Topo, Salomon, Mizuno, Shokz, Garmin, Roll Recovery, and Nike — which Second Wind Run Co. is carrying for the first time. A curated online assortment of thousands of SKUs is available at secondwindrun.com, with real-time inventory and the same expert product curation customers receive in store.
Community at the Core
Second Wind Run Co. has moved quickly to establish a meaningful community presence in the South Valley since the acquisition. The store hosts weekly community group runs, private fitting events for local organizations, and has partnered with Foundation Physical Therapy on the inaugural No Veterans Left Behind 5K, scheduled for October 2026 in Bluffdale.
The store has also developed relationships with local high school cross country programs, CrossFit and HYROX communities, and physical therapy and podiatry practices across the catchment — offering expert shoe fitting as a complement to medical treatment for patients with foot and gait-related conditions.
"The South Valley is one of the fastest-growing communities in the United States and a genuine hotbed of running talent and passion," said Baker. "This community deserves a thriving local run specialty store that is deeply invested in it. That is what we are building."
About Second Wind Run Co.
Second Wind Run Co. is a run specialty retailer located at 2608 W 12600 S in Riverton, Utah, serving the communities of Riverton, Herriman, South Jordan, West Jordan, Draper, Bluffdale, and beyond. The store offers expert shoe fittings, 3D foot scanning, treadmill gait analysis, and a full assortment of running footwear, apparel, and accessories. Store hours are Monday through Friday 10:00 AM – 7:00 PM and Saturday 10:00 AM – 5:00 PM.
Contact Info:
Name: Chris Baker
Email: Send Email
Organization: Second Wind Run Co.
Address: 2608 W 12600 S, Riverton, UT 84065
Phone: 801-999-4466
Website: https://secondwindrun.com
Release ID: 89202341
In the event of any inaccuracies, problems, or queries arising from the content shared in this press release, we encourage you to notify us immediately at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our diligent team will be readily available to respond and take swift action within 8 hours to rectify any identified issues or assist with removal requests. Ensuring the provision of high-quality and precise information is paramount to us.
More News
Travel influencer reveals five clever tricks to squeeze more out of your next city break
A travel influencer has revealed five surprisingly simple tricks to squeeze more out of a city break, without spending a penny extra. Nesha Woolery, 32, known online as @travelwithnesha_ from Birmingham, says a handful of clever habits can save travellers precious time, leaving them free to explore more, see more and make the most of every minute away.
Glassmaker Maximilian Riedel on His Travel Tips, and Not Drinking When Flying
Work takes Austrian glassmaker Maximilian Riedel all around the globe. His surprising hot take? Don’t drink when flying… The post Glassmaker Maximilian Riedel on His Travel Tips, and Not Drinking When Flying appeared first on Business Traveller.
Hong Kong pianist John Lee does justice to Rachmaninov and more despite dry acoustics
The marketing of classical music concerts has increasingly focused on the musician rather than the music, with the often ephemeral cult of personality perceived as more valuable than the notes they play, at least in drawing an audience. So, it was refreshing to hear the fine young musician John Lee play. After studying at the Hong Kong Academy for Performing Arts, where he is now a member of the faculty, Lee earned a master’s degree from the Royal College of Music in London with distinction and...
'No one is safe' as Ebola outbreak surges to more than 10,000 cases, Africa's top doctor warns Canada
Africa's top doctor, who has called Canada home since 2013, tells CBC News there could be "massive" cross-border spread of Ebola in the months ahead as he calls for more international support.
Why GLP-1 users’ impact on food-inspired fragrance market is nothing to sniff at
From cherry and banoffee pie to Tabasco and sesame, the list of food aromas popping up in luxury fragrances keeps growing. Now some perfume makers are starting to ask if weight-loss drugs might be reshaping what consumers want in a scent. So-called gourmand fragrances like Thierry Mugler’s pioneering candyfloss-inspired Angel and Nina Ricci’s toffee apple scent Nina have been around for decades. More recent growth in the segment has been attributed to the Covid-19 pandemic-era boom in online...
Autumn in Beijing, with more than leaves on the agenda
Autumn in Beijing, with more than leaves on the agenda
Non-Americans Are Sharing The Misconceptions They Had About The US Before Visiting, And I'm Laughing At A Lot Of These
"You can get a flu shot, a bottle of tequila, a Snickers bar, and pizza pockets all in the same place." View Entire Post ›
38 Travel Products To Pick Up NOW So You Aren’t In A Pinch Two Days Before Your Departure
Because spending an exorbitant amount of money on a universal adapter at the airport is NOT the vibe. View Entire Post ›
How betel nut chewing in China became a habit for millions, from emperors to commoners
The history of the betel nut, also known as the areca nut, stretches further back than previously thought. New research suggests that people on the Indonesian island of Sulawesi were enjoying its mind-altering effects as long as 25,000 years ago. The discovery began with two ancient skeletons whose teeth bore curious, deep grooves. Australian archaeologists suspected these were the result of repeatedly sucking on whole betel nuts. Chemical analysis subsequently detected traces of arecoline, the...
Yams vs sweet potatoes: the difference, nutrition and how to cook them
Widely known as Sam the Cooking Guy, Sam Zien is an enthusiastic proponent of sweet potatoes. He loves mashing them and seasoning with miso, butter and chopped spring onions. Or he cubes, boils and roasts the sweet potatoes, then adds a generous dollop of lemon yogurt, with sprinkles of dukkah, a mixture of chopped nuts and sesame seeds, seasoned with cumin, coriander and salt. Another way is to add sweet potatoes to quesadillas with Mexican chorizo, a highly seasoned fatty pork sausage, and...
10 expert tips to help you wake up in the winter feeling refreshed, happy and energised
As winter draws closer in some places and darker mornings become part of the daily routine, getting out of bed can feel more difficult than ever. Psychotherapist Shazna Khanom, head of clinical mental health at healthcare company Bupa in the UK, explains that the shorter days and reduction of daylight during autumn and winter can have a significant impact on our energy levels. “The darkness doesn’t just impact people’s mood – it can also change their energy levels and make them feel slower,” she...
Meet Sylvester Stallone’s youngest daughter, Scarlet Rose, who plays Spencer in Tulsa King
Taylor Sheridan’s hit crime drama Tulsa King is back with its fourth season, and is already the talk of Tinseltown. Led by Sylvester Stallone as Dwight “The General” Manfredi, a New York mafia capo who builds his own syndicate in Tulsa, Oklahoma, it is the most-watched television show on Paramount+ at the time of writing, according to FlixPatrol, and has already been renewed for a fifth season, per TVLine. Sharing the screen with Stallone are Martin Starr, Jay Will and Vincent Piazza, as well...
Recommended
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.