Why endless swiping has turn meeting people into shopping instead of connecting

Authenti announces a new dating platform that eliminates swiping and focuses on alignment-based matching. The approach responds to surveys showing 78% of users experience dating app burnout and 77% perceive their time as wasted.

Sag Harbor, United States, September 15, 2026 /PressCable/ -- A Forbes Health survey revealed that 78% of dating app users have experienced burnout from app use. Additionally, a Tawkify survey found that 55% of users report feeling emotionally drained, 36% state these apps harm their self-esteem, and 44% report increased feelings of loneliness despite spending hours scrolling through profiles. This widespread dissatisfaction signals a crisis in how digital platforms approach human connection, reducing meaningful interaction to a transactional experience that leaves users depleted rather than fulfilled.

More details can be found at https://beauthenti.com/

The root of this burnout lies in the mechanics of traditional platforms. According to a Tawkify survey, users swipe an average of 58 times before engaging in a meaningful conversation, and 77% of time spent on these platforms is perceived as wasted. This reflects how split-second visual assessments have replaced complex human judgment. Research indicates that this swipe format contributes to lower self-worth and greater body shame among users, as individuals are reduced to curated images in what experts describe as a shallow marketplace. The design itself commodifies users, pushing them to perform rather than connect.

Authenti announces a new approach to online dating that eliminates endless swiping and moves away from the shopping experience of traditional dating apps. The platform operates on a model described as "Just Igniting," where the search happens behind the scenes rather than through user-driven browsing. By focusing on Human First Profiles and an alignment-before-attraction philosophy, Authenti removes the comparison and commodification inherent in swipe-based platforms, allowing users to set their preferences once and let the system work quietly in the background.

The matching process unfolds in four steps designed to remove performance pressure and restore agency. Users begin by creating Human First Profiles, where they describe who they are and who they are drawn to without the need to impress or constantly update their presentation. Once complete, the search happens behind the scenes, with the platform using shared values, rhythm, and energy to identify real alignment while users live their lives. When a potential match is found, nothing moves forward without mutual interest and consent, ensuring that users decide what is revealed, when it is revealed, and whether the introduction continues. Connection unfolds without the noise of constant checking, reward mechanics, or pressure to stay online.

This approach aligns with a broader movement toward ethical dating platforms that counter exploitative design. Apps like Intent have emerged with philosophies focused on genuine connection rather than profiting from prolonged user engagement, positioning intentional matching as a response to industry criticism and user frustration. Authenti joins this shift by prioritizing thoughtful introductions over growth-at-all-costs strategies, building a model that respects user autonomy and emotional well-being.

According to company plans, Authenti will roll out city by city, beginning with New York from April 1 to May 15, followed by Chicago, Miami, Austin, and Nashville in subsequent months. Each market is limited to 10,000 Founding Members, a deliberate cap intended to ensure intentional curation rather than rapid scaling. The platform also offers curated in-person gatherings for members, described as private introductions without awkward mixers or name tags, where real connection happens in intentional rooms. This strategy reflects the company's commitment to treating people as people, not products, from matching mechanics to community building.

For more information, visit https://beauthenti.com

Contact Info:
Name: Support
Email: Send Email
Organization: Authenti
Address: Sag Harbor, Sag Harbor, NY 11963, United States
Phone: +1-631-926-5549
Website: https://beauthenti.com

Source: PressCable

Release ID: 89203433

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