Wisdom trumps wrinkles: 66% of Aussie women wouldn't turn back the clock
Oct 21, 2026
SYDNEY - Oct. 20, 2026 - PRLog -- When women search for signs of ageing, the same usual physical signs come up. Wrinkles. Fine Lines. Age Spots.
But who decided those were the only signs? After all, ageing brings so much more. Wisdom. Experience. Confidence. Grit. OLAY believes it's time to rebalance what the signs of ageing really are and challenge how AI defines growing older.
According to a nationwide YouGov survey* of over 1,000 Australian women aged 30-60, two-thirds (66%) would decline a chance to press a button and instantly become 20 years younger, refusing to trade away the confidence, wisdom and personal strength they have earned.
While search and AI outputs frequently focus on physical signs of ageing, the survey findings reveal that Australian women hold strong, positive feelings about their real-life experience:
- 90% of Australian women say getting older has changed them for the better, citing increased wisdom (55%), feeling more at peace with themselves (49%), and being better at setting boundaries (46%).
- Only 15% of women actively want to look younger than their age. More than two-thirds (68%) simply want to look good, either for their age or regardless of it.
- Nearly three-quarters (72%) of Aussie women associate ageing with fine lines and wrinkles, but far fewer link it with what they've gained, such as greater confidence (29%).
- More than half (56%) of Aussie women feel more confident today than they did 10 years ago, yet only 31% feel grateful about their next milestone birthday.
OLAY invites Australians to comment and share how they would Rewrite The #SignsofAgeing @olayau. Learn more at https://www.olayskincare.com/en-au/signsofageing/
Watch the film here: https://youtu.be/IAZPfS6VSzw
*This study was conducted online by YouGov Australia between 29 September and 7 October 2026 among a nationally representative sample of 1,009 Australian women aged 30–60. Data was weighted by age and region to reflect the latest Australian Bureau of Statistics (ABS) population estimates.
Photos: (Click photo to enlarge)
Source: Olay
Read Full Story - Wisdom trumps wrinkles: 66% of Aussie women wouldn't turn back the clock | More news from this source
Press release distribution by PRLog
More News
Americans Who Traveled To Europe Are Sharing The Biggest "WTF" Moments Of Their Trips
"I was 16 years old, ordering a beer at McDonald's." View Entire Post ›
USA: Columbus erhält erste Nonstop-Verbindung nach Europa mit Lufthansa
Ab Mai 2027 bietet Lufthansa erstmals eine Nonstop-Verbindung von Columbus nach Europa an. Die Airline setzt darauf, dass deutsche Investitionen, lokales Wachstum und die Anbindung an das Drehkreuz Frankfurt ausreichen, um eine dreimal wöchentliche Verbindung mit einer Boeing 787 „Dreamliner“ wirtschaftlich zu tragen. The post USA: Columbus erhält erste Nonstop-Verbindung nach Europa mit Lufthansa appeared first on Business Traveller.
From £756k farmhouses to £11.8m villas: Tuscany's property market is catching the eye of wealthy buyers
A luxury Tuscan estate with 11 bedrooms, panoramic swimming pool and a spectacular cypress-lined driveway has gone on sale.
"It's Impossible To Communicate Just How Terrible It Is": People Are Revealing The Famous Tourist Destinations That Are Nothing Like What They Thought Would Be In Real Life, And Boy, They Did Not Hold Back
"I'm an American from Texas, and I think this place shocked me the most." View Entire Post ›
The Luxury Travel Openings and Experiences to Watch in 2027
From new retreats in Lapland and the Mediterranean to rainforest adventures in the Republic of Congo, The PC Agency’s 2027 luxury travel edit puts nature, privacy and a sense of place at the heart of the journey.
Montenegro shines at World Travel Awards debut hosted at Hyatt Regency Kotor Bay Resort
Montenegro made its World Travel Awards debut at the weekend, hosted at Hyatt Regency Kotor Bay Resort. The red-carpet ceremony celebrated the very best in travel and tourism, and marked the first World Travel Awards ceremony to be held in Montenegro in the programme’s 33-year history. Leading travel, tourism and hospitality brands from across the continent gathered on the shores of Kotor Bay, widely celebrated as the jewel in the crown of Montenegrin tourism. As Official Host Partner, the majestic Hyatt Regency Kotor Bay Resort welcomed guests to its idyllic setting on Boka Bay. The resort offers world-class facilities, a market-leading spa and wellness centre, and wide-ranging modern meeting and event spaces.
Egypt’s Tourism Minister to Attend WTM London 2026 as UK Arrivals Rise 9.4%
Egypt’s Minister of Tourism and Antiquities, Sherif Fathy, will attend World Travel Market London 2026 in person as Egypt takes part in the event as Premier Partner for the first time. The Minister’s attendance comes as Egypt records continued growth from the United Kingdom, with 838,000 UK visitors travelling to the country between January and September 2026. This represents an increase of 9.4% compared with the same period in 2025.
Wie der VIP-Service des Flughafens Zürich das Reisen neu erfindet
Dieser Business-Service schließt die Lücke zwischen Luxus und geschäftlicher Effizienz. The post Wie der VIP-Service des Flughafens Zürich das Reisen neu erfindet appeared first on Business Traveller.
Where British pensioners can retire for LESS: Expert reveals four European countries where your money goes further - including a holiday favourite and an overlooked Balkan gem
These countries offer sunshine, affordable homes and a lower cost of living for British retirees looking to make their pension go further.
Oneworld Digital Check-in Now Covers Every Partner Airline
oneworld’s enhanced tool lets passengers scan a passport once and carry every boarding pass in their phone wallet, though codeshare itineraries have to wait. The post Oneworld Digital Check-in Now Covers Every Partner Airline appeared first on Business Traveller.
Behind the carton: the story of the classic US Chinese takeaway container
It is an icon, that small white receptacle made from a single piece of cardboard folded into a trapezoid-shaped box. Sometimes there is a wire handle, sometimes a bright red graphic of a Chinese-style pagoda on the side. And inside, deliciousness. The Chinese takeaway container – at least, as it is commonly seen in the United States – is actually about as American as it gets, with its mix of ingenuity, immigrant cultures becoming home-grown staples, and the desire for convenience (also known as...
Meet The View alum Debbie Matenopoulos, who wants to succeed Kimberly Guilfoyle as US ambassador to Greece
Just last week, Kimberly Guilfoyle was ousted from her position as the US ambassador to Greece amid allegations of financial misconduct. Since then, The View alum Debbie Matenopoulos has offered herself as a strong candidate to succeed Guilfoyle. In an Instagram reel posted on October 15, Matenopoulos wore a white polo shirt with Greece’s flag and cited a number of reasons why she is the best fit for the role. “Number one, I speak the language. It’s my first language before I even spoke...
Recommended
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.